ultra-pigmented and skin-loving single eyeshadows
use brush for soft everyday vibes
fingers for bold high-impact payoff
15 skin-loving ingredients. that’s it.
no more than 15 ingredients in each eyeshadow
Most leading competitors use over 30 ingredients in their eyeshadow palettes. You deserve better.
quality in every ingredient. because quality is not optional
Have you noticed we don’t shout about high quality? You simply feel it the moment you use it.
we use only pure and skin-loving ingredients
We choose ingredients the way you choose what you trust.
our eyeshadows are vegan and cruelty-free
Eyeshadows that let you express yourself without hurting what you love.
what ingredients do we use?
We source all our pigments and core ingredients from local companies in the US, including veteran-owned business we are proud to support.
Every shadow comes with a full ingredient list. And always, our formulas stay skin-loving and free of harsh stuff.
The photo below shows the raw and unedited form of our shade read my lips before it’s pressed into the pan. Image enlarged to show real texture.