How does the magnetic eyeshadow packaging work?

Each single eyeshadow comes in a magnetic case that clicks together with others, so you can stack as many shades as you want into one compact cube. You can stack the full cases or just the bottoms with the shadows inside.

Is the eyeshadow case transparent?

Yes. The frosted transparent case lets you see the shade inside right away, so there is no guessing about the color.

Is the packaging accessible for visually impaired customers?

Yes. Every lid features an etched irregular circle that acts as a tactile guide, and you can add a free audio QR code sticker at checkout that speaks the eyeshadow's name and color tone out loud.

The packaging

Your life. Simplified.

Magnetic, stackable single eyeshadows in a frosted transparent case. Built for real life, designed to be seen, and made to travel with you.

The Imperfectionist magnetic stackable single eyeshadow cases in frosted transparent packaging

Magnetic and stackable

Click your shades together into one sleek, compact cube. Take one, two, three, or as many as you want.

Frosted transparent case

See the shade inside right away. No guessing, just the color as it is.

Designed for accessibility

A tactile etched lid and a free audio QR sticker that speaks each shade's name and tone out loud.

01 — Click and go

Stack them your way

The magnetic case is 3D printed in the Czech Republic by a trusted manufacturer. Your eyeshadows click together and hold strong, so you can carry exactly what you want.

Create your own sleek, compact cube that keeps everything in one place. And the best part: stack the full cases, or just the bottoms with the shadows inside on top of each other.

Wagashi, traditional Japanese sweets, the design inspiration behind the single eyeshadow concept

02 — The single eyeshadow concept

Inspired by wagashi

Wagashi are traditional Japanese sweets known for their delicate, artistic designs. Each piece is crafted to be a small work of art, enjoyed as a single treat, a celebration of the present moment and the elegance in simplicity.

Our eyeshadow works the same way. One shade at a time, carefully chosen to suit you, so you can express your style with ease and confidence.

Beauty everyone can find

The top of every case features our irregular circle etched into the lid, part of our logo. It serves a double purpose: a reminder that beauty lives in imperfection, and a tactile guide for visually challenged customers to identify the lid.

Need a little extra help? Add a free audio QR code sticker at checkout. Scan it and it speaks your eyeshadow's name and color tone out loud.

03 — Turn one into two

Two shades, side by side

Ever wish your favorite shades could travel together? Use the lid to click two colors into one duo. They stay securely connected, side by side, like two friends holding hands.

Open them up, use both shades at once, then simply stack them back together. Ready for wherever your day takes you.

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