FAQs
First of all: Why is your website mostly in black and white?
Because the eyeshadows are the heroes. Everything else (the layout, the words, the background) exists to let them speak. We keep things ultra simple so nothing distracts from the products itself: color, story, and emotion. Beauty doesn’t need noise to be powerful.
Are your products actually made by real people?
Yes. Every pigment color is thoughtfully selected. Every shade is born from human hands, tested, pressed, adjusted, and loved. Not mass-generated by a machine. Each pigment has a story behind it and a reason it exists.
Who do you create for?
Anyone who’s tired of being perfect all the time. Our customers are makeup artists, surgeons, veterans, parents, students, creators, dreamers.
Are your eyeshadows vegan and cruelty-free?
Always cruelty-free, and vegan whenever possible (unless a specific shade uses ethically sourced pigments that can’t be replaced synthetically).
Transparency first. Always.
Why are your cases transparent?
Because we believe in literal and emotional transparency. You can see exactly what’s inside. No hidden layers, no guessing. Just honest, true beauty.
What’s with the magnets in the case?
They’re small but mighty. Each case is magnetic and clicks together so you can build your own palette. Like stacking memories instead of forgetting where you put them.
what are QR audio stickers?
QR audio stickers are a small addition to our eyeshadow (optional). They read your eyeshadow name out loud when scanned. We designed these for both people who are visually challenged or who just love tech that talks back :)
Why “The Imperfectionist”?
Perfection is exhausting and overrated. The Imperfectionist celebrates people who show up as they are. We believe in beauty that doesn’t erase who you are but amplifies it.
Why connect makeup to health conditions?
Because visibility matters. Millions of people live with stories rarely reflected in beauty campaigns. We turn those stories into color. Not for sympathy but for recognition. Everyone deserves to feel heard, seen, and celebrated for who they are.
What do you mean by “beauty that has meaning”?
Each color symbolizes a real human experience whether it’s a health condition, a feeling, or a journey. It connects and resonates with the customer on the deepest level.
Where do your ingredients come from?
We source from small, trusted U.S. suppliers, including veteran-owned businesses, and develop our eyeshadow cases in the Czech Republic.
What about safety and quality of your ingredients?
All our ingredients meet FDA cosmetic safety standards. We make and hand-press each shadow under strict sterile conditions.
are your materials eco-friendly?
Our cases are 3D-printed locally in the Czech Republic using recyclable materials. We design for longevity, products that last, not landfill filler.
Why make accessibility part of beauty?
Because accessibility shouldn’t be a buzzword or marketing tactic to get more customers. Also, Eva, our founder has 99% hearing loss, and accessibility is deeply rooted in our origin story.