FAQs
First of all: Why is your website mostly in black and white?
Because the eyeshadows are the heroes. Everything else (the layout, the words, the background) exists to let them speak. We keep things ultra simple so nothing distracts from the products itself: color, story, and emotion. Beauty doesn’t need noise to be powerful.
Are your products actually made by real people?
Yes. Every pigment color is thoughtfully selected. Every shade is born from human hands, tested, pressed, adjusted, and loved. Not mass-generated by a machine. Each pigment has a story behind it and a reason it exists.
Who do you create for?
Anyone who’s tired of being perfect all the time. Our customers are makeup artists, surgeons, veterans, parents, students, creators, dreamers.
Are your eyeshadows vegan and cruelty-free?
Always cruelty-free, and vegan whenever possible (unless a specific shade uses ethically sourced pigments that can’t be replaced synthetically).
Transparency first. Always.
Why are your cases transparent?
Because we believe in literal and emotional transparency. You can see exactly what’s inside. No hidden layers, no guessing. Just honest, true beauty.
are your photos real or ai-generated?
All visuals you see here are created with our actual products, real light, and real setups. We don’t use those “nano banana AI tools” that distort people or reality. If we use AI, it’s only for creative elements, things like mood boards or textures, never for altering faces, products, or the true color of our shades. Every swatch and product photo shows the shade as it really looks. And if AI is ever part of something specific, we’ll say so. The Imperfectionist keeps things honest, human, and real.
What’s with the magnets in the case?
They’re small but mighty. Each case has magnets in every corner that click into place, so you can create your own palette by stacking them on top of each other.
Picture a little tower of colors, your favorite singles living side by side like moments you don’t want to lose.
And the best part? You can stack either the full cases or just the bottoms with the shadows inside on top of each other.
what are QR audio stickers?
QR audio stickers are a small addition to our eyeshadow (optional) that you can add to your cart for free. They read your eyeshadow name and color tone out loud when scanned. We designed these for both people who are visually challenged or who just love tech that talks back :)
How are your ingredients different from others on the market?
Most beauty brands create every shade using the same bulk base, a one-formula-fits-all mixture where fillers are added to increase volume, reduce costs, and standardize manufacturing. Our eyeshadows are made differently. Each shade starts with the high quality pigments chosen specifically for that color, and the formula is built around those pigments to ensure great performance and long lasting wear. We do not use unnecessary fillers, only the essential ingredients that support adhesion, slip, blendability, long lasting wear, and texture.
Why “The Imperfectionist”?
Perfection is exhausting and overrated. The Imperfectionist celebrates people who show up as they are. We believe in beauty that doesn’t erase who you are but amplifies it.
Why connect makeup to health conditions?
Because visibility matters. Millions of people live with stories rarely reflected in beauty campaigns. We turn those stories into color. Not for sympathy but for recognition. Everyone deserves to feel heard, seen, and celebrated for who they are.
What do you mean by “beauty that has meaning”?
Each color symbolizes a real human experience whether it’s a health condition, a feeling, or a journey. It connects and resonates with the customer on the deepest level.
Where do your ingredients come from?
We source from small, trusted U.S. suppliers, including veteran-owned businesses, and develop our eyeshadow cases in the Czech Republic.
What about safety and quality of your ingredients?
All our ingredients meet FDA cosmetic safety standards. We make and hand-press each shadow under strict sterile conditions.
are your materials eco-friendly?
Our cases are 3D-printed locally in the Czech Republic using recyclable materials. We design for longevity, products that last, not landfill filler.
Why make accessibility part of beauty?
Because accessibility shouldn’t be a buzzword or marketing tactic to get more customers. Also, Eva, our founder has 99% hearing loss and epilepsy, so accessibility is deeply rooted in our origin story.
is your eyeshadow really waterproof?
Absolutely! Try it yourself. Swatch it on your arm, hold it under running water, and watch. Still flawless. No primer needed. Made to handle anything from sweaty barre or yoga workouts to steamy showers. Each single is simply designed for real life.
why single eyeshadows and not palettes?
Because no one lives the same story every day. Palettes decide for you. They give you six shades you’ll never touch and two you’ll actually love. Singles give you freedom. You build your own collection, your own vibe, your own mood. No fillers, no wasted colors, no “this one is pretty but I’ll never use it.” Just the shades that feel like you.
I’ve seen another brand called Imperfectionist Beauty in Australia. Are you the same company?
No, we are not affiliated. The Imperfectionist is an independent beauty brand based in Boston, Massachusetts, founded by Eva. We are not connected to Imperfectionist Beauty in Australia or any other brands with similar names.