The ingredients
15 skin-loving ingredients. That's it.
Clean, vegan, cruelty-free eyeshadow made by hand in Boston, with FDA cosmetic-approved pigments and never more than 15 ingredients per shade.
No more than 15 ingredients in each eyeshadow
Most leading competitors use over 30 ingredients in a single shade. You deserve better.
Quality in every ingredient, because quality is not optional
Have you noticed we don't shout about high quality? You simply feel it the moment you use it.
Only pure and skin-loving ingredients
We choose ingredients the way you choose what you trust.
Vegan and cruelty-free
Eyeshadows that let you express yourself without hurting what you love.
What's inside
What ingredients do we use?
We source all our pigments and core ingredients from local companies in the US, including a veteran-owned business we are proud to support.
Every shadow comes with a full ingredient list. And always, our formulas stay skin-loving and free of harsh stuff.
The photo shows the raw, unedited form of our shade read my lips before it's pressed into the pan. Enlarged to show real texture.
Raw pigment, before pressing. Image enlarged to show real texture.
Cruelty-free
Eyeshadow tested on selfies, not bunnies.
Made in-house
Hand-poured and tested, because robots don't wear eyeshadow.
Antioxidant
Every shade is infused with vitamin E for a smooth, skin-loving blend.
Paraben-free
No parabens here. Just clean color that feels good on your skin.
Vegan
Formulated without animal-derived ingredients (unless noted for specific traditional-pigment shades).
Natural
Mineral-based pigments and skin-friendly ingredients sourced from nature.
Non-toxic
Made with safe, FDA cosmetic-approved pigments and bases.
Waterproof
Colors stay put through hot yoga, steam showers, and dance floors.