10 skin-loving ingredients. that’s it.
No more than 10 ingredients in each eyeshadow.
Most leading competitors use over 30 ingredients in their eyeshadow palettes. You deserve better.
quality in every ingredient. because quality is not optional.
Have you noticed we don’t shout about quality? You simply feel it the moment you use it.
we use only pure and skin-loving ingredients.
We choose ingredients the way you choose what you trust.
our eyeshadows are vegan and cruelty-free.
Eyeshadows that let you express yourself without hurting what you love.
what ingredients do we use?
We source our pigments and core ingredients from local companies in the US, including veteran-owned business we are proud to support.
Every shadow comes with a full ingredient list. And always, our formulas stay skin-loving and free of harsh stuff.
